Simpsons Premium is a family run business founded in 2009 by Craig and Lisa Simpson. 

As owners and breeders of large breed dogs for over 18 years, they were only too aware that feeding pets with poor quality ingredients can lead to many health and behaviour problems, including dietary intolerances, skin problems, lethargy and hyperactivity.

Together with one of the countries’ leading nutritionists, they created a wide range of their own unique, bespoke dog food and cat food recipes to suit all breeds and lifestages.